Auntoandrés is a car dealer with more than 30 years of service in Benicarló. Its logo consisted of the silhouette of a car with the brand's name inside.
When taking over the business, the second generation of the family opened a modern loft-style premises and wanted to redesign their corporate image, while preserving the essence of the original design.
To get the original owner to give in to the change, I showed him about 20 logos very similar to his - a generic stock image of a car silhouette with a name inside - and explained the principles of brand differentiation.
My proposal satisfied the requested demands: to see a car with the brand name, which I changed to the initials A A.
The logo has several applications from color to one ink, as well as a horizontal version for special formats, and it worked fine in textile, metal, plastic and other surfaces.
When taking over the business, the second generation of the family opened a modern loft-style premises and wanted to redesign their corporate image, while preserving the essence of the original design.
To get the original owner to give in to the change, I showed him about 20 logos very similar to his - a generic stock image of a car silhouette with a name inside - and explained the principles of brand differentiation.
My proposal satisfied the requested demands: to see a car with the brand name, which I changed to the initials A A.
The logo has several applications from color to one ink, as well as a horizontal version for special formats, and it worked fine in textile, metal, plastic and other surfaces.
